The Online Conference Funnel That Generated 4,000+ Registrations and 150+ Upsells
Client
Kenny Nwokoye
Year
2024
The Challenge:
Kenny Nwokoye is one of the most respected names in Nigerian internet marketing space. When he reached out that he wanted to run an online conference, the bar was already high, his audience had expectations, and the funnel had to match his authority.
The goal was clear: build a complete funnel system that would drive maximum registrations, recover ad spend through upsells, and deliver an experience that matched the quality of the event itself.
What I Built:
We brainstormed the entire funnel system end-to-end, from strategy and offer positioning through to the copy, the pages, the email sequences, and every automation.
Every element was built specifically for this offer, this audience, and this launch, then I got to work.
The Result:
Over 4,000+ Registrations for the Live Conference
150+ Registrants upgraded for the VIP Experience
More than 40+ people converted for the backend offer after the conference
Scope of Work
